VW Car-Net Concept

Volkswagen had a new telematic system that did some pretty amazing things. The problem? VW didn't know how to position it. So I concepted this project with a couple of other talented teammates to show the potential of what this new app and system could do. I pushed for the "best friend" concept to really help viewers understand the benefits of Car-Net in simple terms. This fit the brand's personality and the connection VW owners have with their cars. Our client also loved this direction.