This is the first article I wrote for Acura, introducing their all-new Super Handling All-Wheel Drive (SH-AWD) system in a USA Today Wrap piece.
It was touted as the world's most advanced all-wheel drive system. Another well-known automaker didn't like us saying that.
I wrote a brief countering their challenge. They backed down. We got a nice claim and tagline to use from then on.