Samsung USA

Working on Samsung was an interesting experience after having worked at Apple (let's just say the two companies do things differently). I was responsible for overseeing all copy that went up on Samsung USA's website, and touched everything from phones to refrigerators. Samsung focused on having very direct headlines and body copy, and basically wanted to differentiate itself from Apple with a very different voice and tone. Here's just one of the many pages I helped create for Samsung.com.