Rivian

Rivian created a truly incredible product: the world's first fully electric truck and adventure vehicle. I worked at Rivian as the Associate Creative Director of Copy, overseeing two digital copy teams. I helped create the content and stories we featured on Rivian.com, and was also in charge of stewarding the brand voice from a craft perspective. Rivian's founder always spoke candidly and in a straightforward tone, and we carried this voice through everything we created, including the copy we wrote for the site. Here are a few samples I wrote for Rivian, including some product copy.