Audi e-tron Comparison — Digital Campaign

The new Audi A3 e-tron is anything but your average hybrid—especially when it comes to performance. To demonstrate this, we kept it simple with an easy-to-understand performance test: a drag race against the Toyota Prius (the world's most ubiquitous hybrid vehicle). Even we were stunned at the results. We used the video's ending to help reframe people's perceptions of hybrids, posing the concept that they can even be fun.