Acura SH-AWD Demonstration
Acura had a problem: the MDX was its #1 seller, and it had some tough new competition. Even worse, on paper, the MDX wasn't faring well against its newer rivals. I know a lot about cars and Acura products, so I did some research and proposed this test. It was risky since no one at Acura had ever tried anything like this before. Thankfully, we had amazing clients who trusted us and backed us up. The test was a success, and now this demonstration is used as internal training on all new Acura vehicles equipped with the SH-AWD system.