Acura had a problem: the MDX was its #1 seller and it had a lot of new competition. Even worse, on paper, the MDX wasn't faring well against its newer rivals.
I know a lot about cars and Acura products, so I did some research and proposed this test. It was risky, since no one at Acura had never tried anything like this before. But luckily, we had amazing clients that trusted us and gave us the go ahead.
The test was a success, and now this demonstration is used on all new Acura vehicles equipped with the SH-AWD system.