Audi needed someone who could understand and write in their brand's voice. So I was brought in to do just that.
In addition to overseeing all copy for AudiUSA.com, I worked with the design/UX teams to revamp how content appeared for 2016.
As a result, AudiUSA.com enjoyed a record jump in the J.D. Power MWES ranking from #30 to #20 in just 8 months, and to #13 in another 6 months — the highest ranking ever for AudiUSA.com.